
In a flurry of ice and ‘stress’ snow clouds, ONCE is back. Finally. The Frozen storyline is well underway as is the running campaign ‘Happy Endings for Villains’. The first episode of Season Four continues immediately after the dramatic finale post-Wicked Witch of the West, time portal, Rumbelle’s wedding, Maid Marion's love triangle and Elsa’s arrival in Storybrooke. Are you ready to dive back in?

For Rumbelle, on day two of married life, things are going swimmingly. Well minus the secrets that Rumplestiltskin (Robert Carlyle) is keeping about the Dark One’s dagger and his sudden need to discover the iconic Sorcerer’s Apprentice hat. However we were treated to the Beauty and the Beast dance, in full costume.

Although the Frozen storyline is strange to get your head around, it must be remembered that it is the ONCE representation and the events take place after the much-loved movie (i.e. the upcoming Anna and Kristoff wedding); Ed Kitsis and Adam Horowitz wanted to explore how these characters would interact with the real world. It also begins to look into Anna and Elsa’s parents and where they were going when their ship capsized.
But other Disney storylines which have been given the ONCE treatment were much older, backtracking to the nineties with the most recent film used being Disney’s Mulan (1998) – is it too soon after the Frozen phenomenon to reinvent it? After all Disney are most likely considering a sequel (hint hint…).