Without a doubt, EA's conference was the most "embarassing dad" conference at this E3; thinking they're funny and laughing at their own jokes, trumpeting sports and begrudgingly talking about their other least favourite franchises. Basically it was one big circle-jerk that lasted an hour and a half, with EA thinking they're the bee's knees, whilst the audience were actually witnessing a car crash in slow motion. But, the conference was similar to last year's and I suppose we know what to expect by now.
As usual, EA devoted the largest section of their conference to their sports franchises, which was great if their sports games are your thing. NBA Live 16, the next NHL title, Fifa 16 amongst others were covered. They also got Pele out on stage and interviewed him which was nice I guess and if all this didn't show that EA love sports, well, now you know - THEY FUCKING LOVE SPORTS.
So all in all, it was a relatively safe conference from EA and very heavy on the sports. But it was exactly the same last year and it will probably be the same next year. And the year after that and the year after that one, and after that one as well...
Challenge everything... And everything stays the same...
What are your highlights from the EA conference? Let usk now in the comments below!