The trailer starts off as some type of Indie flick, with a rhythmic guitar strumming along as lovers exchange sentiments. And then, things turn, quickly welcomed by the picket signs "murderer" and Perrish peaking rom the curtains, shouting back at the press. . This type of change is a classic trailer trick as it starts off quite pleasant and then reels you in with its despair and darkness only to bring out more snark and humour settled underneath the complex demon-esque film. Clearly intended to be a Halloween treat for the UK audiences, the trailer makes no mistake in pointing out how deeply disturbing the film is, with all its satanic images and a copious amount of snakes (no, it’s not Snakes on a Plane).
Whilst the trailer certainly plays out in predictable fashion, it does still look intriguing enough to earn itself a watch, especially if you are a fan of Joe Hill’s novel. Hill himself has notably praised Radcliffe’s performance as Perrish, describing it as ‘wrenching’ and ‘vulnerable’, so you need not worry if he can pull it off, apparently.