
Video book trailers are a nifty idea. Even if you’re not a fan of a well-established author, a well-made preview will still attract your attention and might even tempt you into buying a book you would never otherwise have glanced at. Publishing giants Hodder & Stoughton know this, and they’ve done a good job of the recent spat of meta-trailers for Stephen King’s new book, Mr. Mercedes. Not that the likes of King really need any promo work at this point. Sort your budget allocation out, Hod-Stough.